Chloë Sevigny channels 1970s David Bowie in new Miu Miu ads

Chloë Sevigny in Miu Miu’s new, Bowie-esque autumn/winter ad campaign

Could Chloë Sevigny be channelling David Bowie? Naturally, this thought crossed our minds when we spotted the thoroughly soignée Sevigny modelling for Miu Miu’s autumn/ winter ad campaign, hair styled à la David Bowie on his Diamond Dogs tour of 1974. The rest of Chloë’s ensemble – unapologetically chunky platforms, flashy tie and double-breasted jacket – is a cocktail of vintage Bowie, from Ziggy Stardust to the Thin White Duke, and her barely there brows and sky blue eyeshadow are straight out of his Life on Mars video, for which he was dolled up by cult visagiste Pierre Laroche.

David Bowie and Pierre Laroche in 1973

Bowie in his Life on Mars video maquillage, courtesy of Pierre Laroche, 1973, from Mick Rock’s Blood and Glitter. Said Laroche (above left) of Bowie, ‘David has a perfect face for make-up: even features, high cheekbones and a very good mouth.’

David Bowie circa 1972

Ziggy-era David in his off-stage satin and tat, from Mick Rock’s Blood and Glitter. Note the Kansai Yamamoto costume hanging up (for more Kansai, check out 70s Style & Design)

Bowie on his 1974 Diamond Dogs tour

The hair that inspired the Miu Miu do? Bowie on his 1974 Diamond Dogs tour

bowie on 74 American tour

In a double-breasted City Lights Studio suit for his 1974 US tour

It couldn’t be more opportune that the Miu Miu ads bow to Bowie: his album The Rise and Fall of Ziggy Stardust and the Spiders from Mars turned 40 last June, and EMI marked the occasion with the release of a remastered version by Ray Staff, who engineered the original back in 1972. And maverick Hollywood actress Chloë is the perfect – organic – fit for the Miu Miu campaign, since she adores retro fashion. In a recent Guardian interview, when popped the question ‘What’s your guiltiest pleasure?’, her answer, plain and simple, was ‘Vintage clothing’.

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One Response to Chloë Sevigny channels 1970s David Bowie in new Miu Miu ads

  1. LOVE the heels in the first pic, LOVE David Bowie’s look/song in Life on Mars….great post!

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